And, he's spotlighted in the new Amazon Marketplace Stories of Entrepreneurshipseries.

"...Kirt Moritz got a taste of the entrepreneurial life early on, thanks to his self-employed attorney father. Kirt recalls coming home to find him in the swimming pool in the afternoon. Perhaps that contributed to Kirt’s restlessness after nine years in corporate banking. A friend helped him escape, and he found himself at an early ecommerce venture, enjoying “Beer Fridays” but blowing through millions in funding in 18 months. He tried banking again, but couldn’t make it work. He then met his current business partner and they ventured into ecommerce. They started on Amazon in its early days in 2004, and have since specialized with a custom brand of apparel, Nayked. Kirt passes on his hard-earned wisdom as an adjunct professor at a local college..."